Anastasia Beverly Hills Stick Foundation

Anastasia Soare, a Romanian-born beauty entrepreneur, launched her namesake brand, Anastasia Beverly Hills (ABH), in 1997 with a flagship salon in Beverly Hills. In 2000, the company introduced its first product line. Soare, the creative visionary and powerhouse entrepreneur, is the Founder and CEO, as well as the driving force behind the brand.

In 2014, ABH debuted its new color makeup line, cultivating a relationship with customers that focused on product education, artistry, and responsiveness in delivering the "ultimate polished look" for which the brand is known. Soare continues to push boundaries today, expanding the company's offerings beyond the brow category with its prestige cosmetics line. Her capacity for driving growth through innovation and an organizational focus on customers has been instrumental to the brand's success.

About Us: Anastasia Beverly Hills was founded with the mission of empowering individuals to embrace their unique beauty. Soare's journey began in Romania, where she honed her skills in the art of brow shaping. Her expertise and passion led her to open her first salon in Beverly Hills, California, in 1997, marking the beginning of the Anastasia Beverly Hills brand.

The company's commitment to excellence is evident in its product development and customer experience. ABH's first product line, introduced in 2000, laid the foundation for the brand's reputation for high-quality, innovative beauty solutions. The 2014 launch of the color makeup line further solidified ABH's position as a trailblazer in the industry, offering consumers a comprehensive range of cosmetic products that cater to their diverse needs and desires.

Soare's vision and entrepreneurial spirit have been instrumental in driving the brand's growth and success. As the Founder and CEO, she has cultivated a company culture that values creativity, artistry, and a deep understanding of customer preferences. This dedication to excellence has earned Anastasia Beverly Hills a loyal following among beauty enthusiasts and industry professionals alike.

Today, Anastasia Beverly Hills continues to expand its presence, offering a diverse portfolio of products that cater to the evolving needs of its customers. From brow-shaping essentials to color cosmetics and skincare, the brand remains committed to empowering individuals to express their unique beauty with confidence and style.

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